FC Barcelona and Twitter join forces to offer sponsored Barça content

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Sep 4th 2015, 11:00

Gatorade will be the first to advertise videos about the club

FC Barcelona and Twitter have reached an agreement which will allow the club and its sponsors to expand their online presence with the introduction of small advertisements on Barça's content via Twitter Amplify,

Sports drinks company Gatorade is the first Barça sponsor which will take advantage of this new agreement.

In the beginning phase, the content will be accessible via Barça's Twitter account in Spanish (@FCBarcelona_es) in order to reach the Latin American market and the followers of the club in this continent.

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Dídac Lee, the director responsible for New Technologies at Barça, spoke positively about the deal:

"This project meets part of FC Barcelona's objective to integrate its digital channels and social media networks within the strategy of giving visibility to its sponsors."

Glenn Brown, director of Twitter Amplify

"This agreement represents a unique opportunity to develop a sponsorship package with FC Barcelona, one of the biggest football clubs in the world, and connect brands with millions of football fans via Twitter in Europe, Latin America and around the world."

Tiago Pinto, marketing director of Gatorade in Latin America:

"Gatorade is proud to be the first FC Barcelona sponsor on the new Twitter Amplify platform. This opportunity allows us to continue pursuing solutions for sports supplements, with scientific basis, for FC Barcelona and footballers of all level, through Barça's massive social media following and digital media audience."

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