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Sep 10th 2015, 14:40
Good nutrition they say is an essential building block of human wellbeing. Dealing with global nutrition problems is paramount for achieving the United Nation' Millennium Development Goals (MDGs). While the world is currently not on course to meet the global nutrition targets set by the World Health Assembly, many countries and other stakeholders are making good progress.
Solving malnutrition is complex and requires great efforts by all stakeholders. Of particular concern is the lack of accurate, timely information, as well as wide-reaching platforms to educate people across the continent. Such a platform is particularly relevant at this time when Africa is experiencing a rapid transformation in information technology. Yes it is!
In Line with this, Horlicks, premium nutritional beverage drink from the stables of GlaxoSmithKline Consumer Nigeria Plc (GSK), in collaboration with the Federation of Africa Nutrition Societies (FANUS), last year, launched a website designed to provide nutrition and health information to Nigerians and Africans at large.
This uniquely designed website www.africanfamilynutrition.com has since its hosting, provided tangible information on various aspects of human wellness and lifestyle including nutrition, health, physical fitness and pregnancy.
During the official launch of the website, Global Expert Marketing Director, Family Nutrition Category, GSK, Mrs. Jaya Mathai, said the African family nutrition website is a complete nutritional care guide for all African families. "An important step to overcoming under nutrition is having access to credible information on nutrition. We understand the importance of proper nutrition and the challenges involved in getting authoritative information on subjects related to nutrition and after checking out the available information accessible to our people, we felt that this was an area that needed strengthening."
"Hence, GSK in partnership with the Federation of Africa Nutrition Societies [FANUS] decided to develop a website; www.africanfamilynutrition.com. The aim of this website is to provide a wide range of information on various aspects of health and nutrition, developed by local nutrition experts so that it is relevant to Nigerian families and Africa as a whole. FANUS and GSK hope that people of Nigeria will be better equipped to address the problem of under nutrition through this initiative. The website is simply designed as an African mother's first stop for information on nutrition," Mathai said.
The website is being operated and updated with adequate research and resources. Experts from the Federation of Africa Nutrition Societies are the major contributors for the website. The website provides contents for all Africans with detailed information on good nutrition, general wellbeing and other related issues.
According to Mathai, "the website has credible information on all aspects of health and nutrition that serves as a very useful guide for Nigerian families. For example, there are sections with really useful information on health and nutrition needs of children of all ages as well as for women and men. There is a wealth of information for pregnant women. Most mothers find the section on parenting to be really valuable. There is information on weight management and fitness, including a range of calculators to help plan nutritional requirements. Through this initiative, FANUS and GSK hope to be able to provide access to credible information on nutrition to help reduce the problem of malnutrition. The website therefore contains comprehensive articles on nutritional health benefits which we believe will help improve the lives and wellbeing of our consumers."
A recent visit to the website however shows that visitors can now share articles on the website via social media channels like Facebook and Twitter as well as rate information. Navigation buttons and bars are user-friendly and easy to get acquitted with. The language used on the website is conversational and searching for information on the site is very easy. Simple details are required for sign up.
Efforts to make information on the site available to a larger population, and overcome the challenge of low internet penetration which is still a difficulty in Africa, has made GSK to make the information on the website accessible to non internet users through the application of a toll free voice portal. The toll free voice portal was developed for people who do not have ready access to the internet. All they need to do is simply give the number a missed call and hang up, and an operator will call back immediately at no cost to the caller. This service is totally and completely FREE. With the toll free number +919555120000; consumers can access information on the different sections of the website.
The website is made up of various sections and each section contains rich information and research from nutritional and health professionals. Some of the sections include: children's nutrition, parenting, women's health, pregnancy, men's health, nutrition, fitness, relationship and many more.
Knowing fully well that good nutrition is a right, nutrition security entails many rights, especially the right to adequate food and to the highest attainable standard of health. According to nutritionists, more attention needs to be paid to the issue of nutritional coverage data. This has been a key area that FANUS, one of the major contributors to www.africanfamilynutrition.com has been focusing on.
Back in May, at Arusha, Tanzania, when nutritionists across the continent met for a 5-day FANUS 2015 conference themed "Nutrition in Africa at Crossroads", Bjorn Ljungqvist, Chair of the Scientific Committee of the 3rd FANUS conference raised the challenge of the multi-sectoral approach, and the opportunity "to act on a global scale, to be part of setting new directions".
This initiative is in line with GSK's global mission to improve the quality of human life by enabling people do more, feel better and live longer and they believe supporting it is a way of demonstrating this. GSK has also been in existence in Nigeria for over 40 years and they are deeply committed to the wellbeing of Nigerians.
Horlicks is one of the nutrition brands from GSK, and the company believes that the brand sits in a good position to support and champion this initiative. Horlicks is a quality health drink from GSK and it provides 23 vital nutrients specially designed to meet the nutritional needs of Nigerian children. This initiative is wholly sponsored by Horlicks in public interest.
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